Pets with Benefits is an online pet shop, and this project was created to promote the brand and increase its visibility.

The activation took place in malls across Cyprus during weekends, featuring a flexible promotional setup designed to adapt to different spatial requirements. The setup included branded walls, floor stickers, cubes, a digital wheel of fortune, and coupon giveaways, encouraging visitors to engage with the brand.

The space was designed to feel friendly and welcoming, enhanced with bean bags, while flyers were distributed at mall entrances to inform visitors about the activation. We handled the full process, from design and organization to production, implementation, installation, and removal, connecting the physical experience with the brand’s online presence.