For the Lay’s In the Oven range, we developed a custom-made stand designed to clearly communicate the product’s key message: that these chips are oven baked rather than fried, and therefore contain less fat.

The creative concept was translated into a structure inspired by a traditional wood-fired oven. The upper section features the visual appearance of an oven front, while the lower part includes a recessed area with real firewood, reinforcing the authenticity of the baking concept. The result was a highly thematic stand that stood out at the point of sale and immediately captured consumer attention.